TOWARD A THEORY OF SOCIAL JUDGMENTS OF ORGANIZATIONS: THE CASE OF LEGITIMACY, REPUTATION, AND STATUS

TitleTOWARD A THEORY OF SOCIAL JUDGMENTS OF ORGANIZATIONS: THE CASE OF LEGITIMACY, REPUTATION, AND STATUS
Publication TypeJournal Article
Year of Publication2011
AuthorsBitektine A.
JournalAcademy of Management Review
Volume36
Issue1
Pagination151-179
Date PublishedJan
Type of ArticleArticle
ISBN Number0363-7425
Accession NumberWOS:000285533800008
Keywordsamerican automobile-industry, construction, consumer information, corporate-strategy, fields, formal-structure, impression, institutional entrepreneurship, MANAGEMENT, market, Prestige
Abstract

The proposed theory extends research on cognitive and sociopolitical legitimacy, reputation, and status by advancing an evaluator's perspective on these concepts as forms of social judgment, each addressing a different evaluator's question about the organization. I describe how evaluators make their social judgments under conditions of bounded rationality and how cognitive and social factors influence this process. The proposed process model of social judgment formation highlights the complex and nondeterministic nature of this process.