Legitimacy-Seeking Organizational Strategies in Controversial Industries: A Case Study Analysis and a Bidimensional Model

TitleLegitimacy-Seeking Organizational Strategies in Controversial Industries: A Case Study Analysis and a Bidimensional Model
Publication TypeJournal Article
Year of Publication2013
AuthorsReast J., Maon F., Lindgreen A., Vanhamme J.
JournalJournal of Business Ethics
Volume118
Issue1
Pagination139-153
Date PublishedNov
Type of ArticleArticle
ISBN Number0167-4544
Accession NumberWOS:000327406900011
Keywordscase study, casino, companies, Controversial industry, corporate social, corporate-social-responsibility, environments, framework, institutional theories, legitimacy, performance, responsibility, STAKEHOLDERS, survival, work
Abstract

Controversial industry sectors, such as alcohol, gambling, and tobacco, though long-established, suffer organizational legitimacy problems. The authors consider various strategies used to seek organizational legitimacy in the U.K. casino gambling market. The findings are based on a detailed, multistakeholder case study pertaining to a failed bid for a regional supercasino. They suggest four generic strategies for seeking organizational legitimacy in this highly complex context: construing, earning, bargaining, and capturing, as well as pathways that combine these strategies. The case analysis and proposed bidimensional model of generic legitimacy-seeking strategies contribute to limited literature on organizational legitimacy in controversial industry sectors. In addition, beyond organizations active in controversial contexts, this study and its implications are useful for individuals and organizations supporting or opposing the organizational legitimacy of organizations in controversial industries.

DOI10.1007/s10551-012-1571-4