Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

TitleCorporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Publication TypeJournal Article
Year of Publication2009
Authors,, Weitz BA
JournalJournal of Marketing
Volume73
Issue6
Pagination77-91
Keywordscorporate hypocrisy,corporate social responsibility,corporate communications,retailing,business ethics
DOI10.1509/jmkg.73.6.77