Brand image and customers' willingness to pay a price premium for food brands

TitleBrand image and customers' willingness to pay a price premium for food brands
Publication TypeJournal Article
Year of Publication2014
AuthorsAnselmsson J., Bondesson N.V, Johansson U.
JournalJournal of Product & Brand Management
Volume23
Issue2
Pagination90-102
Date Published2014
ISBN Number1061-0421
Accession NumberINSPEC:14397597
DOI10.1108/jpbm-10-2013-0414